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Marketing Failure
Every year, tens of thousands of people try generating income from internet marketing, and over 90% FAIL!
Why is this percentage so high?
* Is it because they don't try?
* Is it because they lack the necessary business skills?
* Is it because they are marketing the wrong products?
* Is it because they don't have their own website?
The answer to all these questions in most cases is NO!
The simple fact is that anyone can succeed at internet marketing, provided they have the desire, commitment and are prepared to learn and spend a great deal of time on their business. There really is no limit to the potential earnings you can make from internet marketing.
So you ask then why do so many people fail?
It's a reasonable assumption that you're reading this article because you're one of the many who have been trying but have yet to see a decent return (or even any return at all), but as you're reading this article I can also assume you're not ready to give up just yet.
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What makes a successful and profitable online marketing business can be explained in a few simple steps as outlined below.
It's not the product because no matter what the product is, there's sure to be a market for it online. It's not the website design as I've seen some ugly websites that still make money. -- There is some truth to these statements.
* Fact is you must have a product that you firmly believe in and your website should be professional looking because the more professional looking it is the more qualified customers you will retain.
* No matter how good or otherwise the site design and product(s), if not enough people are visiting your site then you can never hope to succeed. The lifeline for any online marketing is marketing, and by marketing I'm talking about driving traffic to your site. Which brings us back to point one above, the better your site design and your product(s) the fewer visitors you need to succeed.
* But your online business can succeed only if you generate sufficient traffic, everything else is secondary. You need to spend the better part of your time generating traffic to your website or websites. This means spending 70% or 80% of your time on getting traffic to your website(s). Developing your site design, adding products, and developing your marketing skills should all fall into the remaining 20% or 30% of the time devoted to your business.
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Once you have traffic and have started to increase your sales, you should then look to maximising those sales. All successful businesses aim for repeat business from existing customers. So building an opt-in list while making sales to your customers will help you succeed as you already have customers, you can promote additional products to them.
Don't make the mistake of over promoting though; make all your follow up marketing pay by offering value and don't over contact. Contacting your customer base too frequently will only serve to irritate.
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James - Owner
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